A complete SEO audit will include several different aspects to it. This audit is the process that ensures that a website, or web page is optimised so that as many people as possible to find it when they use a search engine. Search engine optimisation is the process of enhancing the volume and quality of site traffic from search engines to a specific web page or site. SEO aims to target unpaid visitors rather than paying visitors or direct traffic.
In order for SEO to be successful and achieve its objectives it is necessary for the website to undergo a complete search engine optimization audit. During this audit each aspect of the website will be checked to ensure that it is optimised properly and the methods used are not outdated or inaccurate. This will help to determine what keywords a website should concentrate on using and which areas of the page it should draw in visitors. The location of the home page in the search engine results pages (SERPs) will also be investigated. It is usually found that those sites which are located near the top of the search engine results pages tend to receive more visitors than sites which are further down the listings.
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The relevance of any given page in the SERPs will also be investigated. As a result, any content that is not relevant to the topic of the website that it links to will be considered inadvisable. Also, the number of times that a page appears in the search engine results pages will also be investigated to ensure that it meets the requirements for a certain ranking category. The relevancy of the page to the topic will help the visitor to return to the site for any further assistance or information, and this can result in a further rise in the rankings of the site.