The term ‘Clicks Marketing’ is generally used to refer to Pay-Per-Click advertising, or sometimes referred to as cost per click advertising. This method of website marketing works very well when used alongside a well designed and creative ad campaign. The success of this type of marketing lies in the fact that search engine users are looking for specific types of information, products or services and if your advert focuses on these keywords, the chances are that you will have a higher conversion rate than your competitors. In other words, it will bring more traffic into your website than your competitors which will result in an increase in sales.
As a website owner or AdWords and SEO expert, one of the key components to increasing clicks is having good AdWords and SEO content on your site. By incorporating high quality articles, informative articles, press releases, blogs and video tutorials you will be putting your website in a position to benefit from a steady stream of targeted traffic, which in turn will lead to an increase in sales. You will need to carefully select which types of sites you target and then implement a wide variety of techniques and strategies to ensure that your AdWords campaigns are producing results.
One great example of Clicks Marketing being successfully implemented for a new website design is YouTube Marketing. YouTube is viewed by millions of people worldwide and is a great source of traffic for websites. As a result, many website owners and even internet marketers use YouTube as a form of Clicks Marketing. The advantage of using YouTube as a source of Clicks Marketing is that it is easy to create and relatively cheap to maintain. In addition, there are thousands of viewers watching YouTube every single day and as such, your AdWords campaigns are likely to be shown to more potential customers.