Search Engine Optimization (SEO) is the act of enhancing the quantity and quality of site traffic to a site or a particular web page by search engines. There are two major techniques of SEO, and these are on-page optimization and off-page optimization. On-page optimization deals with the texts, HTML tags, meta tags, images, videos and other content present on the site or in the links. Off-page optimization deals with such factors as keyword density, link building, directory submission and other factors that bring about increased popularity and visibility of the site. SEO also takes into account the various techniques used to keep the search engines rankings updated.
Since SEO is dependent on keywords, it is important to perform an SEO audit regularly, and not to wait for such an occasion to occur. By doing so, you can have an idea of what keyword changes would benefit your web page or website the most. Keyword audits should be performed periodically by companies who specialize in SEO to ensure that your optimization techniques are still intact and working. You may ask for some tips and advice from experts and experienced people in the field to get some ideas on what keyword trends to monitor and how to implement them.
The main goal of an on-page seo audit is to identify the various keywords and keyword phrases that are most relevant to your website and to the products and services you deal in. This is followed by analyzing the user experience data, which consists of the amount of traffic received, the bounce rate, the time spent on each page and so on. With the help of this information, the on-page optimization can be reviewed and improved. A thorough SEO audit should reveal the areas where you need to focus most on, as well as those areas that need the least improvement. By doing so, a business owner can increase the quality of his search engine results and achieve more conversions.