In the realm of business expansion and marketing, digitalization is all the rage. What exactly is digital marketing and how do we make use of it to increase the growth of our business?
Digital Marketing Defined
Digital marketing refers to the advertising and promotion of companies and their brands via the use of digital channels. Digital media, as of the moment, comprises social media, websites and radio, television mobile, and other forms of non-digital traditional media like billboards and transit signs. Any marketing medium that is digitally delivered can be classified as digital marketing.
That leaves only a handful of types of person-to-person (P2P) marketing printing, direct and print marketing that are not under the umbrella of digital marketing. Print ads direct mail, billboards, directories of print and even posters are beginning to link to digital counterparts. With products such as URL landing pages, QR codes, banners on the web advertisements, directories online and text codes traditional advertising and marketing nearly always have an online marketing link.
What is the reason for why the Focus on Digital Media?
The transition to digital media is led by businesses, marketing agencies and consumers too. A growing demand to demonstrate tangible results makes the switch to digital a goal for digital marketing agencies. Digital media such as social media, websites, and mobile advertisements are more easily tracked than traditional marketing channels like print advertisements.
For entrepreneurs, many types of digital advertising can be very affordable. A web presence and engaging customers in conversation via social media, and e-mail marketing are all low-cost alternatives to printing ads or direct mailing. These channels are accessible to all businesses and can help even levels the field of play for new businesses as well as small-scale businesses, and independent consultants looking for new opportunities for business.
Consumers, however, are experiencing the rapid pace of life has made digital advertising essential. When people require goods or services, gone is the time of sifting through a book of phone numbers to locate them. Today, we reach for our smartphones or go to the computer for help and get the answers fast.
Utilizing Digital Media to Build Your Business and brand
No matter how big your business is – big or small to medium-sized business or business (SMB or SME) it is possible to effectively advertise your business with affordable digital marketing channels. The core of your marketing strategy is your website. Be sure to invest wisely in your site ensure that it meets the following criteria:
Effectively represents your business your brand (look and feel message)
Your message is appropriate to your group of customers.
Searchers can find it on the most popular search engines.
It is up-to-date and easy to navigate
Multiple channels are available for customer communications
Connects with other marketing efforts
It is highly recommended to choose a professional website design company who is experienced in the field of web development and search engine optimization. Since web design is the basis that all other digital channels eventually lead, it should be considered as one of the most important investments for your business.
After you have your site completed, the next step is to begin regular bi-monthly or monthly email campaigns and engage to customers on social media. If you’re truly operating on a budget, these efforts which can be carried out at home (by someone with the appropriate skills) or at a minimal cost from an outside digital marketing firm. Make sure that all of your efforts bring visitors back to your website to allow them to fully engage with your company products and services and select the channels by the channels they can contact you.
If you’re keen on becoming active in search marketing, you could put aside a few digital marketing dollars to invest in search engine optimization and pay-per click advertising. A lot of businesses today depend on being discovered online for new customers. The most popular belief of entrepreneurs is that having a website implies that potential customers will see it. It’s not the case. Your website must be designed using specific key phrases and keywords Meta data as well as page content and linking strategies that assist in achieving high rankings in search results.
Since numerous key phrases and key words are competing for supreme ranking in the search results, you’ll require to boost your search engine optimization efforts by using paid-per-click advertisements. The process of establishing pay-per click advertising campaigns may be intimidating, but with minimal amount of effort, time and guidance, it can be done in-house or for a reasonable price via an external digital marketing company.