There are certain guidelines and rules that you must follow in order to make your real estate marketing successful. One such guideline is the “80/20 principle.” This principle states that roughly eighty percent of the results come from only 20 percent of the reasons why people do what they do. Therefore, it is a general rule which can be utilized in real estate marketing and throughout your everyday life. For instance, if you were to use the 80/20 principle in your real estate marketing efforts, for instance, you will find that almost 80 percent of all your business comes from only 20 percent of all your marketing efforts.
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Another rule in real estate marketing is also based on this principle: If you want to have a successful real estate marketing campaign, you must use non-intrusive methods in doing so. In other words, when it comes to the real estate marketing process, do not rely entirely on traditional forms such as print advertisements, television ads, and radio ads, and other more direct forms of advertising. Instead, incorporate more types of advertising which are less intrusive and yet still work to promote your brand name or company. For example, by including videos, blogs, social media networking, and more with your real estate marketing efforts, you will find that you have a much higher return on your investment than if you simply advertised through these more traditional methods.
Finally, another guideline to keep in mind when it comes to using the Internet as part of your real estate marketing campaign is to focus on quality rather than quantity. Even though it may seem like a good idea to post a few articles on your blog or put some flyers in people’s mailboxes, you will most likely not receive the desired results. Therefore, when it comes to your real estate marketing campaign, make sure that your strategy focuses on quality rather than quantity. By focusing on quality, you will find that you are able to generate a higher number of leads, build better customer relationships, and retain your current customers. In short, by providing an excellent real estate marketing campaign, you will be able to maintain and grow your current client base and attract new ones at the same time. Therefore, remember to always take quality above quantity, and you will find that your real estate business will thrive and succeed as a result.