What Is An SEO Audit?

An SEO audit is a detailed look at your entire website’s content and structure to identify weak spots that may be leading to potential Internet users or customers having a less than favorable experience when they arrive at your website. If you don’t do this work, you could easily see your business suffer as a result, losing business in either untargeted or under-targeted areas of your market or simply being passed over altogether by an equally successful company with better online strategies. Search engine optimization or SEO as it is often referred to is the process of enhancing the quantity and quality of site visitors to a specific site or even a particular web page by search engines. SEO targets free and unpaid traffic instead of paid or direct traffic.

Google Tricks

One of the most important parts of an SEO audit involves determining what search terms and keywords are bringing the most traffic to your website. This is usually done by conducting a detailed analysis of the content on the site using both structured data and user experience techniques. Structured data is any sort of information that can be considered as part of the common structure of the site, like the navigation bar, layout, and overall theme. User experience data is anything which the user actually experiences while navigating the site, such as navigating to different pages, finding relevant content, or even viewing a certain feature.

After the analysis of the site’s structure and content is complete, the SEO audit team then conducts a dissection or examination of the site’s internal linking system. This process is also known as a “redirect audit.” This is where each link on the site is examined for both its effectiveness in driving targeted traffic and the amount of backlinks that it has generated. The more backlinks, the higher the site’s ranking and authority in its given category. Finally, the SEO audit team analyzes the keyword phrases and keyword strategies used in the site’s HTML, as well as any on-page audits conducted on internal pages.