A SEO audit, or search engine audit, is conducted to identify areas of need for improvement in order to enhance a website’s placement in search results. Search engine optimization, or SEO, is the procedure of enhancing the quantity and quality of site visitors to a site or a page in search engines. SEO aims to increase a site’s popularity in search results and improve the ranking of a site in those results. It is done by using various techniques to collect and make meta-data of websites that pass various search queries. The information gathered is then used to give a better ranking to the site, especially when related to keyword density, title tags, URL structure, content compatibility and other such factors.
The goal of an SEO audit is to identify all issues that can be solved by making some changes to optimize the website for better ranking in search results. A good SEO audit will cover a wide area such as on-site user experience, off-site optimization, link building, content management, incoming links, meta-tag management, title extraction and other issues that relate to the SEO’s work. The aim of an audit is not only to detect existing problems but also to find solutions to those problems. A thorough SEO audit will help the client in achieving his goals by showing him how his current SEO procedures are ineffective and wasteful of his time, money and effort. It will reveal to the client effective methods that he can use to implement and make progress with his online business. Such audit processes may include performing a targeted keyword analysis, review of structural elements of a site, and review of various tools used for site optimization.
If SEO audit is conducted by a professional consultancy firm, it may help client achieve its desired rankings by detecting areas that require improvements. In addition, the SEO firm may help the client devise a structured action plan to implement improvements in areas identified as weaknesses. During the audit process, the client should make sure that his chosen consultant maintains a clear understanding of his target and how he plans to achieve it. An audit is only successful if it identifies the problem and provides recommendations on how to overcome or fix it. Hence, it is very important to conduct a site audit for effective results.