Women’s Wear Daily reported that more than 1,875 fashion stores closed last year, yet according to Statista, revenue in the fashion segment is expected to increase from £360.7B in 2018 to £534.5B in 2022. This seems contradictory. How is revenue increasing if so many stores are closing? The answer is “The internet”. Shopping habits nowadays have changed and consumers are increasingly preferring to shop online rather than visiting a physical location. This means, you need a website or online shop. You should go from a fashion brand to a fashion eCommerce brand. Now that you (hopefully) have a website or online shop, you move to digital marketing for the fashion industry. Similar to our propensity for online shopping, we’re substituting keyboards for screens and are opting to browse the web with our smartphones rather than desktops. A fashion brand should have a responsive website that resizes content according to the screen it resides in. Not doing so will lead to subpar experience for your mobile users, which will deter them from further interactions with your brand. This is especially important in the fashion industry because many consumers see things they like as they go about their day, and if they happen to see something you offer but can’t load it on your site, you can bet they’ll go to a competitor.
By defining the number of persons interested in the product you can understand the market’s needs and interest and offer the products that truly appeal to them. The fashion industry is unpredictable so you have to be prepared to adapt your strategy to the changes that appear as the company develops.
Firstly, make sure the fashion marketing agencies fully understand your brand identity so that they can promote it in the best possible way. Upgrading your marketing efforts with inspiring and enlightening web and print designs.
Furthermore, the fashion marketing agencies have to create great fashion content with a purpose. They should write articles, blog posts and other pieces of content that answer your customers’ questions in fashion. So, the readers easily become potential buyers.
What follows is promoting sales of your fashion items. They should successfully increase sales because they understand the buyer’s journey both offline in stores and online through e-commerce.
One of the best marketing tools is still words of mouth. So, through inbound marketing and social media interactions with the customers, the fashion marketing agencies transform them into brand ambassadors and evangelists.
If you are a start-up, no one knows about your brand. It’s expensive pushing your products through various online marketing channels when no one really wants them. Remember, you need a great product to build demand but even to sell a great product you need people to talk about it. The agency should help you amplify your marketing reach by working with key influencers as per your marketing objective and budget.
They should help you get your business right before you invest in Marketing and provide you with the following:
Accurate Brand Positioning
Increasing Brand Perceived Value
Laying down a solid Content Strategy
Investing sufficiently in right Marketing Channels at the right time
Ensuring newsworthiness of your business