Influencers are people who influence a particular brand or product. Influencers’ assessment of a brand or product is usually trusted by their followers. This influencer marketing strategy is a marketing technique that utilizes the power of social media. Anyone can be an influence, not necessarily celebrities or famous people. Photographers, fashion bloggers, food bloggers, until business people can also become an influencer. One thing that must be possessed by influencers is a large number of followers, both on Instagram, Facebook, Twitter, and other social media. Besides the number of followers, a good attitude and interesting posts also become one of the factors that boost the popularity of an influencer.
Besides working independently, many influencers also work under the auspices of the agency. This agency will arrange a working agreement between the influencer and the business owner/company. The company or business owner will contact the agency and the agency will connect them with the influencers they want. Or if the business owner can ask the agency to choose the right influencer to promote their product. In the case of influencer marketing, the agency plays an important role. Then how do you decide which agency you should use? Here are some criteria you should consider before choosing an influencer agency: influencer agency
Choose an agency that has a good reputation. Do not just choose an agency, especially if you have never known. Look for as much information about the agencies that are engaged in this field then compare it with one another. Choose agencies that are trusted and proven experts in their fields,
If you already have a prospective influencer that you will collaborate with and it turns out he is under the auspices of the agency, then you can directly contact the agency. But if you don’t have a picture of which influencers you are using, you can research by checking the influencers of the agency of your choice. Or, you can check first known influencers and their agencies, then you decide.
A good agent already has several offers for their clients. This is of course very helpful for business owners who don’t want to bother thinking about marketing strategies. They can use influencer services and only choose the product promotion plan they like, or sometimes the agency can also make plans according to their clients’ wishes and abilities of the influencer.
4. Comparison report
Professional agencies will usually have reports about their influencers. From biodata to their expertise in social media. Clients who first come to look for influencers will surely be overwhelmed to make their choice. With this comparative report, these clients will find it easier to find and decide which one best matches their product image. A comparison report is also very useful for the agency itself. The agency can provide the best reference for clients. They can also quickly win the trust of clients. This report is particularly useful in the selection of influencers side by side because the process is faster and the data is already available accurately.