There is no doubt that a lot of people are addicted to social media as we know it. Some people spend more time on their social media sites than on their daily tasks. The reason why they are so addicted is because just like any other person on the planet, these people crave the interpersonal interaction that these sites provide.
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This addiction is just something that is waiting to be exploited. Just like any addict, these people respond very well when you feed their addiction. Since we’re talking about social media, the way you can capitalize on this is to interact with them.
Interaction is the basic key that will allow you practically tell them what it is they think that they want. The first thing that you should do is to show interest in what people are doing. Social media addicts will post every little detail of their lives and that’s where you should hit them. A simple comment on what they’re doing can go a long way if you want to foster feelings of trust between you and whoever you are targeting.
Once initial trust has been established, these people will open up their lives to you. They will be more than happy to tell you what they like, what they dislike and so on all in the name of interaction. Of course, it follows that once they trust you, anything that you say to them, they will take into consideration.
When you try and market to social media addicts, the more they trust you as part of their circle, the more susceptible they are to whatever it is you plan to pitch them.