Search engine optimization (SEO) is the act of enhancing the quantity and quality of site visitors to a particular web site or a particular web page by search engines. It is important to remember that search engine optimization (SEO) is different from search engine marketing, which is an internet marketing campaign geared towards improving the quantity and quality of traffic to a site through organic means such as pay per click advertising and sponsored links. Organic SEO also involves the use of certain keywords or keyword phrases that can bring a certain amount of qualified traffic directly to a web site, but is not itself a search engine optimization. SEO targets mainly unpaid web traffic instead of direct traffic from search engine results or paid advertising. Thus, SEO is a long-term investment for those willing to pay for it.
The process of search engine optimization begins by writing optimized text for your web pages, and making sure that these texts are relevant to your web pages and are search engines friendly. SEO services may include optimizing images or video contents for your web pages. Optimizing your web pages may include regular updating with new keywords and keyword phrases that have been selected by the optimization team. The main objective of an SEO service is to increase the volume of traffic that your website receives from search results.
However, search engine optimization (SEO) is not a one time affair. Your website must undergo at least one search engine optimization once in its lifetime. For example, if you intend to sell your product on your website, then you must target the right keywords for the particular product, and use SEO techniques to rank high in the search engine result pages (SERPs). This process is known as search engine optimization (SEO).